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The month in social media: July 2018

Twitter deletes millions of fake accounts

Millions of followers disappeared from Twitter accounts last month as the social network tried to tackle the number of robot accounts registered on the platform.

While the drops were a minor blip for the majority of Twitter users, some brands and celebrities faced percentage drops in the double-digits.

Twitter’s most-followed account, Katy Perry, lost 2 million, for example. Twitter CEO Jack Dorsey lost 200,000. Wheat Thins lost 12,003.

Vijaya Gadde, Twitter’s legal, policy, and trust and safety head, acknowledged that some people won’t be pleased to see their followings fall in a blog post explaining the decision.

“We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation,” she wrote.


Mars pulls YouTube advertising

The confectionary giant has pulled advertising for all of its brands from the video sharing platform after seeing one of its ads displayed alongside ‘violent drill rap videos’.

Mars’ advertisement, which was promoting its Starburst sweets brand, was said to be shown before the music video by ‘Moscow17’ which could be perceived as violent.

A spokesperson for Mars said: “This clearly breaches our brand safety guidelines and Mars adverts should never run alongside such content.

“We have taken the action to remove all our online advertising on YouTube and can confirm we are working with Google and our media buying agencies to understand what went wrong.”


LinkedIn introduces voice messaging

The social media network for busy professionals has introduced voice messaging to its platform in a bid to save people time and money when using the service.

Whether you’re responding while walking or multitasking, or need to give an in-depth explanation, voice messages let you more easily and quickly communicate in your own voice with your connections.

The network is rolling out voice messaging now via the LinkedIn app on iOS and Android, and you can receive voice messages on mobile and on web. It will be available globally to all members over the next few weeks.


Whatsapp to cater for businesses

As announced last year, WhatsApp is building new tools to help people and businesses communicate with each other.

Since the company trialed the WhatsApp Business app, feedback has indicated that it’s quicker and easier for people to chat with a business than making a call or sending an e-mail.

It is now set to bring more businesses onto WhatsApp over a period of time. In doing so, it will work directly with a few hundred businesses and a select number of companies that specialise in managing customer communications.

If all goes well, it will then look to roll out the service to the wider global business community.


Facebook launches ‘Watch Party’

Facebook has officially launched Watch Party, a new way for people to watch videos on Facebook together in real time.

Once a Watch Party is started, participants can watch videos, live or recorded, and interact with one another around them in the same moment.

The social media network has been focused on building new ways to bring people together around video, create connections, and ignite conversations; and Watch Party is the next step in bringing this vision to life.


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Louise Bradford
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